How does the Creonnect fit score work?
A rule-based score out of 100: niche 40, engagement 35, average views 25. Same rules for every creator, reasons shown.
The short answer.
The Creonnect fit score is a rule-based score out of 100 that ranks opted-in Instagram creators against your campaign brief. Niche counts for 40 points, engagement for 35 and average views for 25. It is not an AI model: every creator is scored by the same rules, and each score shows the reasons behind it.
- 40Niche
- 35Engagement
- 25Average views
- 100Fit score, in total
A worked example: 92 = 38 + 31 + 23.
Sample data: @meera.skinnotes, a skincare creator in Mumbai, scored for a skincare launch brief.
| Part | Why it counts | Points |
|---|---|---|
| Niche | Skincare, as briefed | 38 of 40 |
| Engagement | 4.6% vs 3% minimum | 31 of 35 |
| Avg views | 21k on recent posts | 23 of 25 |
| Fit score | Niche + engagement + average views | 92 of 100 |
Atelier Co, the Glow Drop Diwali launch and @meera.skinnotes are the fictional brand, campaign and creator used across this site.
Skincare10k–100kEng. 3%+
- 1MS@meera.skinnotes92
- 2DD@dewy.with.diya89
- 3KG@kavya.glowlog86
- 4RR@ritu.rituals83
- 5AS@aanya.selfcare80
- 6NU@nisha.unfiltered78
MSWhy it fits@meera.skinnotes92
- Niche38/40Skincare, as briefed
- Engagement31/354.6% vs 3% minimum
- Avg views23/2521k on recent posts
Niche 40+Eng. 35+Views 25= 100
Same rules, same order, each time.
What the fit score leaves out.
Only three numbers add up to the score. Everything else is a filter or your call.
Follower count
Followers are a filter you set, such as 10k–100k. They add no points.
City
City narrows the list to where you need creators. It adds no points.
Fees
A creator's fee shows on their profile. You decide what it's worth.
A model's guess
No AI model predicts who will do well. The score is three numbers added up.
When a number is missing.
Creonnect shows Not available when it doesn't have a number, never zero. A gap is never dressed up as a weak result, so open the creator's recent posts and judge the work yourself before you invite.
Why rule-based, not AI.
You can check it
Three parts add up to the score, and each one shows its reason. You can do the sum yourself.
Same rules for everyone
Every creator is scored by the same rules, in the same order, each time.
Your brief sets the bar
The niche and the engagement minimum in your brief are what each creator is scored against.
Fit score questions.
Is the Creonnect fit score AI?
No. The Creonnect fit score is a fixed, rule-based formula: niche 40, engagement 35, average views 25, out of 100. No AI model ranks creators, and the reasons shown come from the same three numbers.
What does a fit score of 92 mean?
A fit score of 92 means the creator earned 92 of 100 points against your brief. In the sample on this page, that is 38 of 40 for niche, 31 of 35 for engagement and 23 of 25 for average views.
Why doesn't the fit score use followers?
The fit score leaves followers out because average views and engagement show what an audience actually does. Followers stay a filter, such as 10k–100k, so you still choose the size of creator you want.
What happens when a creator's data is missing?
Creonnect shows Not available when a number is missing, never zero, so a gap is never read as a weak result. Open the creator's recent posts and judge the work yourself before you send an invite.
Your shortlist, with its reasons.
Search opted-in Instagram creators and rank them by fit score.
